Category Archives: Friday Workshops

Friday Business Workshop

For our Friday Business Workshop we really wanted to bring together a  variety of experiences in the realm of business and WordPress that would blow your socks off! Truly.

Chris Lema will be doing deep dives with each of the folks below to help them share the key learnings each has had in the development and running of their own businesses – from contracts to marketing, from hiring to mergers, from product development to pricing. The interviews and lessons themselves will only be surpassed by the Q&A following each interview.

  • Karim Marucchi – Karim Marucchi is the Founder and Chairman of the VeloMedia Group, the parent of several boutique professional service firms around the world. Over the last twenty years he’s run start ups, taken companies public, managed mergers and acquisitions, and led professional service organizations across the globe. Today he is also the CEO of Crowd Favorite, which continues to grow beyond its current offices in Los Angeles, Denver, Bucharest, Las Vegas, New York, and Rome due to its unique blend of localized project management and high quality digital solutions. As the first premiere WordPress agency for the Fortune 500, National Geographic, DirectTV, Lexus, the Dallas Mavericks and major entertainment studios count among the company’s client roster.
  • Syed Balkhi – Syed Balkhi is the founder of WPBeginner and List25 an extremely popular entertainment site with over 1.2 million subscribers and 200 Million video views. Syed’s work has been featured in NYTimes, HuffingtonPost, Yahoo Small Business, Wired, Mashable, and countless other well-reputed online magazines.
  • Sam Hotchkiss – Sam was the founder of BruteProtect, a distributed brute force attack protection tool which was acquired by Automattic in August 2014. Sam is now hard at work on integrating BruteProtect into Jetpack, and exploring the future as an Automattician.
  • Vladimir Prelovac – Successfully bootstrapped a company in eastern Europe, reaching over $1mn in revenue in the first year. Won EY Emerging Entrepreneur of the Year 2013 award. Ranked among top 100 most influential people on Social Media in the world in 2012.
  • Jeff Milone – Co-founder of Invulu – a web software, service, and application company known for the popular brands Organic Themes, KahunaHost, and more. He started Invulu on Maui with David Morgan in 2009. Jeff also contributes time as an advisor to several nonprofit organizations. An avid globetrotter, Jeff enjoys traveling to WordCamps around the world.
  • David Morgan – Co-founder, designer and developer of Invulu, Inc., the company responsible for Organic Themes, Kahuna Host and more.
  • John Hawkins – John was an early adopter of WordPress. He moved his blog to the brand new platform a few short months after it was released and never looked back. After doing countless updates to his own site and those of a few dozen friends, John co-founded to focus full time on WordPress development. In his spare time, John is the lead organizer of the Las Vegas WordPress meetup, blogs at and recently became addicted to CrossFit.


Friday Focus Tracks & Saturday Sessions Schedules Announced

In addition to the 16 sessions we will be having on Saturday, we will be having two workshops or focused tracks.

These all day intensives are intended for two very specific groups of people: beginners wanting a complete introduction to WordPress from A to Z and professionals (or wannabe pros) that use WordPress.

These two tracks were originally planned as 2 hours workshops, but so many amazing and talented people wanted to pitch in that we expanded them to full day tracks. Everyone is welcome on Friday we just want to be sure you know what to expect. We couldn’t pass up the opportunity to have them share their amazing wealth of knowledge with you.

Registration will open at 8:00am on Friday, February 13th with opening remarks at 8:45am and the Friday Focus Tracks starting promptly at 9:00am.

WordPress A-Z Track WordPress Business Track
Intro to WordPress
Gregg Franklin
Services & Products (how do you decide?)
John Hawkins
Getting into themes
David Morgan & Jeff Milone
Short Break (10 min.) Short Break (10 min.)
Intro to WordPress Themes
Adam Silver
Getting into plugins
Vladimir Prelovac
Free plugins
Sam Hotchkiss
12:00-1:30 – Lunch
Passionate About Plugins and Wild For Widgets
Kathryn Presner
Starting an agency (the first hires)
Jake Goldman
Developing a network of partnerships
Karim Marucchi
Short Break (10 min.) Short Break (10 min.)
Hosting and Security
Ben Howard
Building a marketing engine
Syed Balkhi
Panel discussion/Q&A Panel discussion/Q&A

*Note: The order of the business tracks could change based on interviewee availability so be sure to check back for the latest schedule information before WordCamp