It’s time to stop putting everything including the kitchen sink into themes. A theme shouldn’t be a bloated monster with an options panel that stretches out the horizon. This talk is a call to action, to stop making themes that do everything and start making themes that focus. Themes that are designed to meet a need, to fit a market. Themes that work out of the box and don’t require a manual you could use to hold up a table that’s missing a leg. Themes that don’t be my everything.