Prior to starting Tamara Olson Designs, Tamara spent several years at Google as a design lead. She has also crafted user experiences for Apple, numerous startups, media companies, and countless small business websites. A hybrid designer/developer, Tamara has been building websites for nearly 17 years and lives in New York City.

Website:  www.tamaraolsondesigns.com

Talk Title:  The power of outside-in thinking: Providing a better UX for both your clients and end users

Talk Summary:  Learn ways in which user-centered thinking and data can improve your process of creating WordPress websites for both end users and clients, including:

• How to conduct research and interviews to better understand your client’s target audiences and prioritize their needs alongside your client’s business objectives
• Ensure your clients’ user experience is also seamless and intuitive by customizing the WordPress back-end and creating easy to follow documentation

(Ideal for the solo designer/developer or small agency.)

What do you love most about WordPress?  Its flexibility, and the community (for its collective wisdom about how to put that flexibility to work).